The Inspiration
Studio Avow was conceptualized during a trip to Vietnam. A visit to a quiet, quaint studio of a "May Đồ" (pronounced "my doh") surprised Shivika in the most pleasant way possible.
In Vietnam, many cities are known for their tailoring traditions. "May Đồ" literally translates to "sewing clothes" or "tailoring," but it encompasses a rich cultural tradition of bespoke tailoring, where skilled artisans create high quality custom-fit garments, often at affordable prices.
The beginning
The Idea of AVOW
When Shivika got her garment from the boutique the next day, she was extremely happy because it fit her like skin! The confidence she felt in that outfit is what truly inspired her to build Studio Avow.
And she was extremely impressed by the quick delivery time as well. She came back a very happy (and a very inspired) girl!
And thus came about Studio Avow.
And thus came about Studio Avow. India as a country has a rich culture of tailoring itself. However, it is not the most sophisticated and highly unorganized. As a country, we are blessed with highly skilled labor who excel at their jobs, high quality fabrics, superior craftsmanship, and various traditional and modern techniques like embroidering, pleating, etc.
our motto
The Idea of AVOW
Studio Avow is a space where creativity meets quality and art. With Ready-to-Wear lines comes the freedom to customize your outfits the way you want. Or create a completely new one if you feel like! The best part?
Your outfits will be delivered to you in the shortest possible time (as is symbolic of May Đồ) and you won’t even have to break your bank!
We ’re Changing the way people think about tailoring
our aim
Well , we at Studio Avow do not aspire to be a brand that asks people to aspire to wear “our designs” or “our identity ”. We respect every person’s individuality and want to help and guide them to execute their vision. We want to be known for our quality, versatility and flexibility.
We also want our customers to feel comfortable in their own bodies. We have developed a sizing chart keeping in mind the Indian consumer and their body types. It is difficult to standardize a sizing chart for India given its high regional diversity. Hence we focus on providing custom fits. We are also committed to learning and growing which is why we will keep updating this size chart as and when we need to.
founder's desk
meet shivika
Growing up, Shivika was always interested in Fashion owing to her fashionable mom. She inherited a deep sense of style and aesthetics from her. All that she longed for were clothes that fit her like skin and made her feel her most confident self. As a result, she started her journey in fashion design to understand how specific designs work on different body types and what makes each of us unique. This defines how she understands and designs for different body types.
Shivika has always believed in designing for the wearer. Her creative identity is also guided by the belief that a person should be able to feel free to express themselves and should feel their most confident self in whatever they wear. As such she does not believe in defining a creative identity for Studio Avow either. Rather she wants it to be a safe space for individuals to design what defines them best.
She will guide them achieve the design they design and back it up with impeccable construction, fantastic fit and supreme craftsmanship.